Bespoke Social Media Training in Cambridge & Online.
I run informative (and even fun) in-person group training courses, one-to-one power hours and bespoke workshops for people who’d like to use social media for business. From higher educational settings to small and medium-sized businesses, I can teach you how to make the best use of your social media platforms.
no. 1
Gain Confidence
no. 2
Feel Inspired
no. 3
Engage Your Audience
CAN YOU RELATE?
Fallen out of love with socials?
Do you want to get over the ick of LinkedIn and start using it successfully for your business? Do you want to stop wasting time wondering if you’re using social media in the right way? Are you wondering if being on certain platforms is good for your brand anymore? Perhaps you have a love hate relationship with social media and wouldn’t be on it if you didn’t have to be…
I’m Emilie, a social media trainer & strategist and I can help you with all of those things.
After your training…
You will come away with actionable tips and feel more positive about using social media. I can help you find your network and share your expertise with your target audience. This is not about gimmicks or hacks, but about learning best practice and how to use the platforms (and your time) effectively.
If you don't need training, but aren't getting the results you hoped for, maybe an audit is right for you? Sometimes if we're in a social media rut a fresh pair of eyes makes all the difference. You may also be paying an agency a large fee and want to know if you're getting value for money. I can audit their work for you.
My training is tailor-made to give you exactly the skills and knowledge you need to take control of your social media.
All training is bespoke but we could cover:
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Leverage Your Company Page on Linkedin
Perhaps your company page is a bit unloved, or you don’t know where to begin? This workshop will take you through the process of setting up your page, how to make it part of your marketing strategy and gain a strong company presence on the business social platform.
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Employee Advocacy on LinkedIn
A good company page can’t get far without Employee Advocacy. This workshop will help your employees understand the value of their personal profiles, not just for their own careers but to help build the company brand. Help your employees build trust and engagement on THE business platform.
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Content Strategy: What To Post and Where
How often should you post and what should you post? When you’re busy running your own business, you want to make sure you’ve got a strategy that gives the most bang for your buck. Having a content strategy and knowing what your goals are is a vital part of your online success.
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Facebook Groups for Beginners
Facebook groups are a powerful marketing tool and a great way to engage with your customers and build a community. They continue to grow in popularity and are the reason many Facebook users stay on the platform. Getting it right can be a huge benefit to your mission.
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Optimising Your Social Media Accounts
Perhaps you don’t know which platform you should be on or how to write the best bio. I will teach you which social media platform you should be on, how to optimise your account and get you off to a good start. An optimised account is your first step to a successful social media strategy.
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Building a Brand Using X / Twitter
This course looks at how to make this fast moving, and at times divisive, platform work for you. We can cover everything from hashtags, brand building, customer service and building a network to crisis management. This platform still punches above its weight but you must learn to use it properly.
It’s time to ditch the overwhelm and
make it happen.
If you are struggling to make sense of social media you are not alone. It can be time consuming, overwhelming and even feel like a massive waste of time. I will help you feel in control.
Have we met? I’m Emilie
With over 20 years of sales and marketing experience, I have spent the last 8 years working as a social media marketer and trainer in Cambridge, London and online. I am a self-confessed social media addict and have spent a huge amount of time running accounts as well as watching how businesses use social well and sometimes not so well.
I have run campaigns and accounts across LinkedIn, Twitter (X), Instagram and Facebook and worked within higher education, B2C and B2B organisations. I have invested money as well as time - and have accredited qualifications in marketing and social media marketing.
I’ve also spent almost a decade writing for a paper in Cambridge about parenting, social media and digital ethics. I am passionate about doing things right and teaching other people how to use these platforms well. If I’m not working I can usually be found wild swimming and being a river swimming bore.
MY SERVICES
How We Can Work Together
No. 1
Group Workshops
All my training is bespoke and interactive. These in-person sessions are for up to 20 people and can be tailored to your company’s exact needs.
In person | prices from £600
NO. 2
Bespoke
Power Hours
An opportunity to ask specific questions and get personalised training. Perhaps you’ve come up against a problem and need an expert?
Online only | £125 per hour
BEST
SELLER
No. 3
Social Media
Audit
A highly detailed audit with recommendations and advice so you can run your social media account more effectively. Instagram, Twitter (X) or LinkedIn.
£275 per platform
Reviews
Hear It From My Clients…
Emilie is a true social media expert. I can’t recommend working with her enough. She is curious, creative and up for challenging the status quo. Great at reading the social media room and building a brand from scratch. A real understanding of consumers and how to engage. Beyond this, she’s an inspiring teacher whether you want a power-hour or something more.
Victoria Keith-Roach, Co-Founder WomenWise
The training Emilie provided was exactly as requested for an ‘Introduction to Social Media for Public Engagement’ session. The training was in-person which created a more engaging and conversational style of delivery. We have received a very positive feedback response from participants who have requested a follow-on advanced session. Many thanks Emilie!
Clare Hutton, University of Cambridge
Emilie has been exceptional at understanding exactly who our customer is and growing our following very successfully from an acorn at the beginning of 2023. Emilie has helped up achieve extraordinary reach on Instagram. She has incredible integrity, a magnificent sense of humour and intuition.
Sarah Williamson, Co-Founder WomenWise
Emilie is an excellent social media manager. She’s quick to understand the brand, thoroughly researches the market and curates content using just the right tone. She’s brimming with great ideas and is an absolute pleasure to worth it - sharp, funny, enthusiastic and collaborative. I highly recommend working with her!
Laura Farnsworth
I’m delighted to thoroughly recommend Emilie for her dedicated social media management and for her extremely useful and informative power hours. Emilie shares a great balance between professionalism and familiarity which simply makes the ongoing interaction and communication fun, affordable, appropriate and very rewarding.
Jenny Jefferies, Award-Winning Cookbook Author
I had a very productive power hour with Emilie which left me desperate to get onto my social media site and put her suggestions in to practice. Heartily recommend!
Angela Young, Founder of Cambridge Podcasts
Have Questions?
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I took a Mini MBA in Marketing and passed with an A. I put what I learnt on that fantastic course into practice every day. I trained with the Social Media Hub - and I am part of the Inner Hub - a paid membership area for Social Media Managers which provides ongoing training and support for freelance social media managers - this means that although I am freelance, I am part of a wider professional network. I attend conferences and webinars regularly so I can keep up with all the frequent changes.
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No. This is never a good marketing strategy. I don’t recommend any short cuts such as engagement pods, buying followers or anything that would risk the integrity of your account or your analytics. Results don’t happen overnight. My marketing advice is based on what’s right for you. If you aren’t getting the results you need from your social media marketing and feeling frustrated, before you waste money on buying followers, let’s have a chat so I can diagnose what’s going on.
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I specialise in organic social media marketing. If you are paying for Meta Ads and not getting the results you expected, you may need to talk to an ad specialist. I can help you make sure your account is optimised, that your content strategy is working - all crucial to the success of your ad campaign. I can then point you in the right direction to find an expert who will help you generate leads via ads.
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The quickest way is for us to have a conversation about what your social media goals are and we can go from there. I will always be honest about the best way I can help you - even if it means directing you to another expert.
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I run group training sessions - each one is bespoke and targeted to your needs. I only run group sessions in person, so they can be interactive and personalised. I adapt my social media marketing training to suit my audience and make sure it’s relevant and, most importantly, actionable. I have trained teams at Cambridge University to small start ups. I run these within the Cambridge area as well as in London.
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I do manage social media accounts, specialising in Education and B2B. I am fully booked at the moment but if you are interested in joining a waiting list do get in touch so we can see if we are a good fit for each other.
Get In Touch
Get in touch to book a discovery call so we can make sure we are a good match!